MyPoint teamed up with Scoop San Diego for the 2020 Ice Cream Relief Week!
Scoop San Diego’s Ice Cream Relief Week supported local family-owned ice cream and gelato shops during COVID-19
We were excited to partner with Scoop San Diego's "Ice Cream Relief Week". Scoop San Diego reached out to communities to encourage people to support their local ice cream and gelato shops with a delivery or takeout order.
During Ice Cream Relief Week, Scoop San Diego hosted a live stream festival jam-packed with exclusive interviews with shop owners from EscoGelato and Handel's Ice Cream, an ice cream happy hour with Bivouac Ciderworks and Mr. Trustee Creamery, along with social media giveaways.
Stella Jeans Ice Cream created a new San Diego-themed flavor and donated a portion of sales proceeds to Home Start.
“We can all use something to sweeten up our days in quarantine, and our answer is ice cream,” said Daniel Szpak, founder of Scoop San Diego. “Ice Cream Relief Week is our way of giving back to the ice cream and gelato shops that have brought us that joy over the years, and sharing creamy deliciousness with everyone, no matter what their quarantine lifestyle is right now.”
Help support local ice cream shops!
Locally-owned ice cream and gelato shops, as well as small businesses, have been hard-hit during COVID-19. In response, Scoop San Diego is inviting the community to keep local shops alive with takeout or delivery orders during Ice Cream Relief Week starting May 22!
Meet Neiderfrank’s Ice Cream, a Local Shop in Need
More specifically, the organizers were heart-felt when they learned that National City’s iconic Niederfrank’s Ice Cream’s future is in jeopardy. The current owners, Patti Finnegan and Mary Ellen Faught, as with many small locally-owned businesses, have suffered tremendously over the last few months and could use the community’s support to help them stay alive. Since 1948, the shop’s techniques have stayed the same as the original owner, known as the Granddaddy of ice cream in San Diego, Elmer Niederfrank. The owners are hoping to continue that tradition for the next 70 years, but need your help.
“Helping people do is the core of what MyPoint Credit Union is about. After partnering with Scoop San Diego Festival last year, we saw the impact they made in the North Park community. When they approached us, we knew we needed to join in and help,” said Heather Dueitt, vice president of marketing at MyPoint Credit Union. “We are all in this together, and if we see our local businesses thriving, we all thrive. Now more than ever, we need to come together and safely show our support to our friends who have been creating memories for families for decades. These next few weeks are critical to small business owners as they are having to pay June bills and possibly make some hard decisions.”